Forum Posts

Robiul Islam
Jun 22, 2022
In Medical Forum
According to the former Information Architecture Institute, information architecture (IA) organizes and labels content so that it is: (a) easier to use and (b) easier to find. Banner Design Ideally, information architecture should PREVIOUS (before) website design and development. Many web design and development issues arise because the content isn't well organized in the first place. Also, a website's tagging system won't be as effective because the content isn't organized properly. I am an Banner Design educated, trained and experienced Information Architect. I can practically look at a website and tell if its information architecture and corresponding navigation system are problematic. What I want to know before submitting a proposal are two questions. Questions: Are website owners ready to change the information architecture? Will there be an executive and/or managerial champion(s) to ensure the recommendations are implemented by the design, development, and content teams? Answer: Both answers should be a resounding YES. I once had a client with a successful Banner Design e-commerce site. However, Banner Design search traffic had leveled off and was starting to decline. What was great about working with this great organization was that they had a very talented UX/ergonomics staff. This group knew when to use specific tests to solve specific problems. They knew how to use qualitative data to understand quantitative data in context. For example, they learned that a faceted classification system was the best AI to organize most of their website. They even minimized the delivery of duplicate content to human users and search engines. Figure Banner Design 2: A faceted taxonomy allows an item to be assigned to multiple taxonomies (sets of attributes), allowing the classification to be ordered in multiple ways, rather than in a single predetermined order (as in a strict hierarchy ). This definition is taken from one of my favorite books: Introduction to Cataloging and Classification by Arlene G. Taylor. The problem? The web development Banner Design team took it upon themselves to mix in a facet that had little to do with the classification system. You can even observe the confused expressions on users' faces (the test sessions were videotaped) after adding the facet. The solution was simpler than expected. The unusual facet Banner Design should be removed. Instead, facet links should be changed as contextual navigation (upsells, specifically). We might even show the decrease in search traffic corresponding to the addition of the confusing facet. We were able to present this solution to all teams in the company (marketing, content, design, development, UX, etc.). I admit I was surprised when we dealt with the development team. Banner Design They didn't argue. They did not debate or ask for further clarification. It was as if they agreed.
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Robiul Islam
Jun 22, 2022
In Medical Forum
SEO This type of situation is tricky. Many organizations use pre-formatted design templates. Website owners may like a particular design. They might like “cool Banner Design features” on them that they think will improve their site in terms of UX (user experience). In the Banner Design usability industry, aesthetic design refers to the effect of ergonomics: Definition: The aesthetic Banner Design usability effect refers to the tendency of users to perceive attractive products as more usable. People tend to believe that things that look better will work better, even if they aren't actually more effective or efficient. Also, many design template vendors claim that their designs are search engine friendly. I find this statement somewhat misleading. Most of the time, this simply means that the design pattern creates URLs (web addresses) that search engines can crawl. Search engine friendly design involves much more than URL structure. Color matters. How text is formatted Banner Design and placed is important. A visual hierarchy that supports task completion is essential for both SEO and usability. And 10 Banner Design design templates are reasonable for a small site. A business site should have many more design templates. Question: If website owners are too attached to a site design that you believe is not completely search engine friendly, is this SEO situation a lost cause? Answer: It depends on the design of the site. Some design elements are easy to edit through Cascading Style Sheets (CSS), like changing color, font/font, alignment, and other formatting. Some design elements are more difficult to modify, such as navigation Banner Design elements that appear in the wrong place...where users/searchers don't expect to see them. Some navigational elements aren't in the design at all, like location-based breadcrumb links and big footers. My answer to this question is similar to the answer I gave for a supposedly search engine friendly CMS. After signing a non-disclosure agreement (NDA), I would Banner Design like to know if a prospect is willing to modify and/or add design templates What I'm looking for is the will to: Modify the existing design to be more search engine friendly, Buy a different (and less expensive) site design that is better suited to searchers and search engines, or Create a custom design Banner Design that is 100% responsive to website owners, their target audience(s), and technology. I do not give specific design recommendations in a proposal. Again, I want to know whether or not the implementation of client teams will support our design recommendations. Sometimes I use a design change example to measure the intensity (or not) of the pushback. I can do this during pre-offer phone calls.
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Robiul Islam

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