Apr 12, 2022
In Medical Forum
Giving customers exactly what they want and need is a surefire way to increase sales and customer satisfaction. This makes it easier to drive purchases because customers don't have to think too much about whether or not they want to employee contact list buy. One way to create that immediate interest and a shorter sales cycle is to use customer segmentation. What is Customer Segmentation? Customer segmentation is the employee contact list process of putting your customers into categories based on their interests, activities, or past purchases. It divides your larger customer base into smaller sections so you can target audiences based on specific details of their segment. For example, a spa and salon may segment their customers into those who regularly come in for a haircut and those who come in for a massage. If they are both customers of the same company, they will be interested in different brand offerings. Why is customer segmentation important? Customer segmentation is important because it allows a business to employee contact list make its marketing more effective, give its customers more of what they want, and generate more sales. Marketing is more effective because it is more targeted. With customer segmentation, you can avoid using vague language and messages that are meant to speak to everyone, but aren't actually directed to employee contact list anyone. Instead, you can use specific posts that directly reference certain needs and wants and resonate more deeply with the audience. For example, the spa and salon could create ads for a new type of aromatherapy that can be added to employee contact list a massage. Instead of showing the ad to their entire customer base, they can only show it to massage customers who are most likely to employee contact list be interested in the new add-on. Customers get more of what they want and need. Just as customers see more relevant messages, they are also introduced to more relevant products and services.