The battle for high search rankings is increasingly competitive. With a growing number of websites in every niche, businesses need smart strategies to stay ahead of their peers.
Refreshing old content is a commonly-overlooked tactic that can boost SEO. For example, HubSpot doubled its average monthly leads from the old posts it updated, highlighting just how much extra business you can bring in.
But why, other than attracting new business, is updating Cork Used Bicycles Shop what you already have so important? How can you successfully refresh your existing posts? Let’s have a look.
Ensuring Factual Accuracy
Fake news and misinformation are more common than ever. According to Deloitte, 44% of U.S. consumers strongly agree that fake news is a problem. In a rapidly changing world, this means businesses must verify everything before publishing any piece of content.
For companies, trust is critical. According to Edelman’s 2021 Trust Barometer Special Report, 88% of consumers said trust is an essential factor in determining whether they buy from a brand or not.
Even when articles were fact-checked at the time of publication, things change fast — and your recently published post may now be outdated. Statistics and figures must be reviewed and updated regularly. By refreshing old content and ensuring its factual accuracy, businesses will help to grow faith amongst their audience. As a result, they’ll attract more customers and improve retention rates.
Keeping Up With New SEO Practices
Google’s algorithms change regularly, and the company introduces numerous improvements every year. Some of these are more significant than others. One, for example, is the 2021 product reviews update, which sought to clamp down on websites using vague list summaries to generate traffic.
Your blog posts might have complied with Google’s rules a few years ago, but that may no longer be the case. When you refresh your old content, you’ll ensure that you remain compliant with search engines’ demands. As a result, more users will discover your site — and your traffic will increase.