This former marketing starring Joe Pulizzi and Robert Rose can be found on iTunes and Stitcher . In this week's episode, Robert and I discuss the implications of two new social media platform launches - Instagram Stories and LinkedIn's Influencer Jewelry Retouching Videos. We also re-engage in the ongoing battle between content strategy and content marketing, and explore whether the “highs” experienced by publishers reliant on social distribution will eventually require Jewelry Retouching intervention. Our rants and raves cover the dangers of the 130-hour workweek and the future implications of relying on sponsored content. We end with an example of This Old Marketing of Olympic proportions. This week's show (Recorded live on August 7, 2016; duration: 01:06:25) Download this week 's This Old Marketing PNR podcast .
If you enjoy our PNR podcasts, we'd love for you to rate them or post a review on iTunes . 1. Content Marketing in the News Instagram takes a page (literally) from Snapchat might be the best way to describe Instagram Stories - the virtual carbon Jewelry Retouching copy of the company owned by Facebook. Photo and video narration feature created by rival Snapchat. As described in The New York Times, the launch could spark a head-to-head battle between Instagram Jewelry Retouching and Snapchat, who have long lurked in the shadows but haven't faced off directly. While I think it was time consuming, given how many times Facebook has failed in its attempts to buy Snapchat, Robert sees it as a move that validates Snapchat and positions Instagram as Facebook's video screen in the world.
How to create sticky content with 3 live streaming apps Influencers Breathe New Life into the LinkedIn News Feed (15:15): Another video-centric story Jewelry Retouching comes from the LinkedIn blog, which invited over 500 of its LinkedIn influencers to create original 30-second videos, in where they can share their thoughts and ideas on certain trending Jewelry Retouching topics and news. Although Robert points out that 30 seconds isn't enough time to have a meaningful conversation about anything, we both share a larger concern: influencers are being asked to weigh in on topics chosen by LinkedIn, rather than being encouraged to use their distinctive voices. to talk about topics they are personally passionate about.