In the past few days, a lot of sharing assistance bulk sms service news has suddenly appeared in the WeChat group, and the group is also a sharing link of a certain APP. If you look carefully, it is an APP called Hua Xiaozhu to take a taxi. I heard that it is a new product incubated internally by Didi. Judging from the subsidy intensity and the overwhelming sharing momentum of WeChat groups, it is definitely prepared. Take this opportunity to talk a little bit about bulk sms service how it's marketed. The purpose of the aging promotion method mainly has two aspects: The first is to realize the mutual promotion of users on the site . Ideally, it is hoped that active users on the site will reach the silent users on the site through media (mainly WeChat and QQ), and then through the incentives of marketing activities,
The silent users will be converted into active users. This is bulk sms service why, in the long-term marketing activities of major platforms such as , Taobao, and Pinduoduo, after inviting friends back to the APP to plant trees, the inviter can get high rewards. However, in the actual operation process, it often becomes a low-value mutual aid link between active bulk sms service users and active users. The second is to increase the exposure of the event by means of the self-propagation of users in the media channels, thereby increasing the participation in the event. Common marketing activities during the big promotion period, such as cake stacking activity during 618, Taobao's synthetic train activity, etc.,
All set up daily assistance tasks, and the bulk sms service number of times users can receive assistance will definitely be more than the number of times users can help others , the main purpose is to encourage users to spread outside the solidified circle and increase the exposure of the activity in other user groups. The focus of social fission After the fission activity mode is clarified, the focus of activity design is more specific: Stimulate old users to invite new users. Is the bulk sms service reward incentive for old users after successful invitation enough? Stimulate new users to accept the invitation, is the incentive of the new guest gift package enough? Stimulate old users to help each other, whether the difficulty of assisting tasks and the amount of rewards match The setting of rewards is closely related to the type of platfor