Meetings are an essential business tool for exchanging information, facilitating communication, and advancing company goals. But, too Photo Background Removing often, meetings are long, boring, or lack a clear purpose. Additionally, the COVID-19 pandemic has led to a shift in the number of companies holding meetings remotely. graphic showing the rise of virtual work during COVID-19 Image Source The good news, however, is that best practices for marketing meetings are largely the same whether they're in-person or virtual. Here's an overview of the exact steps you need to take to ensure your marketing meeting is effective and engaging, so you can make sure no one wants Photo Background Removing your meeting to be an email instead. Tips for all marketing meetings The first set of tips here will make all your marketing meetings more successful , whether they're in person, online, or mixed attendance.
Determine who should be there According to Lee Gimpel, founder of Better Meetings, a meeting design, facilitation and training company, one of the first steps in planning an effective meeting is inviting the right people. The ideal scenario includes the Photo Background Removing necessary decision makers, but doesn't cast a net as wide as it encompasses people who don't really need to be there and are wasting their time – and company resources. Think about sending meeting invitations, like planning a trip, he said. When we pack for a trip, we lay out what we think we need, and then we're tasked with ruthlessly weeding out what we don't really need and what duplicates what we already have. The same goes for effective meetings: the extra weight in the room will only serve to slow you down. Photo Background Removing Also, like Amazon's infamous two pizza rule - in which meetings never have more people than two pizzas can feed - you should limit the number of attendees to around five to ten, said Vince Fishbone, chief marketing officer at Kingpin Private Browser.
Amazon's Two Pizza Rule Meanwhile, Sam Harrison, author of Creative Zing , IdeaSpotting , and IdeaSelling , said he makes sure guests are Photo Background Removing diverse in terms of age, gender, talents, job levels, and backgrounds. to get a range of perspectives. The same old people keep coming up with the same old ideas, he added. 2. Determine the purpose of the meeting Another early step is to determine the purpose of your meeting. This, of course, avoids the dreaded meeting that could have been an email instead. A classic pitfall of marketing meetings is to fill them with things to discuss and decide, Gimpel said. Trying to cover a dozen things, none of Photo Background Removing them have the time they really need or deserve… but if you step back and focus on what's really important, it'll get you there. will give a more realistic meeting and a better chance of leaving. thinking that you have spent your time efficiently.