Before I invite you to read, please think about: What is the core difference between IP and brand? What is the value of personal brand positioning? How to become unique in the executive email list user's mind? Personal brand positioning is very important, it is completely different from corporate positioning and product positioning. Everyone who wants to be a personal brand, the first thing to do is personal brand positioning, which contains a very important executive email list personality. Now, I will teach you how to do a good job of personal brand positioning. The impact of personal branding on everyone In 2014.
We served a fairly good consumer enterprise. The company made 370 million in three years, and encountered difficulties in the fourth year, so its founder recruited partners. But executive email list he found that partners were extremely disapproving of what they did every day, and the reason for disapproval was that many of the things the partners thought they were doing were not in the DNA of the company at all. In other words, not at all in the founder's genes. So after deep thinking, he began to regenerate from a executive email list broken arm, cut off the business chain that was completely inconsistent with the company's genes, and made a second curve jump. The results were good, with a profit of about 1.2 billion in 2017.
This case makes us think: When we haven't figured out the positioning, most of the things we do are wrong, because the source of the positioning is the founder's genes. This executive email list mistake is not a mistake of doing superfluous things, but an essential mistake. Essentially wrong will directly affect your genes and tone. When it comes to personal branding, one of the most important things is to constantly sort out the core genes of your business. All executive email list traditional industries also have a relationship with personal branding. In fact, when everyone gradually understands IP thinking.